MTV Signs Off in 2025 With the Song That Started It All

January 4, 2026January 2, 2026 your tuesday afternoon alternative Video 1981, “I want my MTV, Bruce Woolley, Culture, Discovering Music Videos, Early MTV, first video, Geoff Downes, Michael Jackson, MTV, music, Music Culture, Music Video, New Music, Peter Gabriel, reviews, The Buggles, Trevor Horn, Video Killed the Radio Star

On December 31, 2025, a landmark moment in music and television history quietly unfolded: MTV’s dedicated 24-hour music video channels ended their broadcast run by playing the very same music video they debuted with 44 years earlier—The Buggles’ “Video Killed the Radio Star.”

This poetic symmetry, beginning and ending with the same song, is more than a nostalgic shrug. It reflects the arc of MTV’s influence on music, media, and popular culture, while offering a symbolic close to the era of television as a primary gateway for music discovery, as I discussed yesterday.

A Revolution Begins: MTV’s 1981 Launch

When MTV (Music Television) went on the air at 12:01 a.m. on August 1, 1981, its format was radical: a channel devoted exclusively to music videos playing around the clock. The first video ever broadcast was “Video Killed the Radio Star” by the British new wave band The Buggles.

The choice was as fitting as it was prophetic. Released in 1979 under Island Records, the song was itself a commentary on technological change in media—the rise of recorded music, video and digital production threatening the primacy of radio. Written by Trevor Horn, Geoff Downes and Bruce Woolley, and propelled by its synth-pop sound, it topped charts in many countries and became synonymous with the dawn of a new musical era.

For MTV, the video was more than a catchy tune—it was an emblem. By placing a visual experience at the forefront of music consumption, MTV helped redefine how generations discovered artists, songs and styles.

MTV’s Golden Age: Cultural Force and Industry Shaper

Throughout the 1980s and early 1990s, MTV’s influence spread far beyond the small number of U.S. homes that could first receive its signal. Shows like Headbangers Ball, Yo! MTV Raps and 120 Minutes brought genres from indie to heavy metal to hip-hop into living rooms worldwide. Music videos became central to an artist’s identity and success.

The phrase “I want my MTV,” popularized in early marketing campaigns, became shorthand for youthful aspiration and cultural currency. The network propelled personalities such as Daisy Fuentes, Andy Dick and Kenneth “Babyface” Edmonds into stardom, and helped launch the careers of artists from Madonna to Nirvana.

MTV did more than broadcast music; it shaped how music was made. Record labels invested heavily in video production, and artists began approaching videos as art and narrative: from Michael Jackson’s cinematic Thriller to Peter Gabriel’s innovative visuals. These were not mere promotional tools—they were cultural events.

Shifting Tastes and the Digital Era

But the very forces that made MTV as indispensable in the 1980s, technology and shifting media consumption, also contributed to its decline as a music video destination. As cable expanded and then fragmented into dozens of channels, MTV began incorporating non-music programming like The Real World, Jersey Shore, and Ridiculousness as ratings drivers.

By the early 2000s, the rotation of music videos on MTV substantially diminished in the United States. Viewers found new ways to access music videos online through platforms like YouTube, Vevo, and later social media apps, eroding the unique value proposition that MTV once held.

MTV’s decision to shift toward reality and entertainment formats, while commercially sensible, signaled a transformation of its brand identity. Instead of music television, it became a hub for youth-oriented pop culture broadly defined.

2025: The Last Music Videos Go Dark

The decision in 2025 to discontinue MTV’s 24-hour music video channels (including MTV Music, MTV 80s, MTV 90s, and MTV Live) marks the end of an era. While the core MTV channel remains on the air in some regions, focusing on reality programming, the dedicated music video channels that once defined the brand’s global footprint went dark as of December 31, 2025.

In the U.K., Ireland, France, Germany, Poland, Australia and Brazil, MTV’s music video stations signed off in a series of final broadcasts that referenced the channel’s own history. Most poignantly, MTV Music’s final transmission featured “Video Killed the Radio Star”—the very track that launched MTV in 1981.

This choice was deeply symbolic. It acknowledged MTV’s roots while also recognizing a cultural moment in which traditional broadcast television has largely ceded music video discovery to the internet and mobile platforms. The channels’ sign-off was not a quiet disappearance into obscurity but a deliberate nod to the entire arc—from analogue radio and early cable to the digital screens of today.

Why This Matters Beyond Nostalgia

MTV’s lifecycle mirrors broader shifts in media: from centralized broadcasting to decentralized, on-demand digital networks. In its heyday, MTV was both a curator and creator of popular culture; it influenced fashion, language, and musical trends globally. The end of its music video channels underscores how much control over media audiences and creators now wield through algorithms and digital distribution.

Yet, the enduring relevance of “Video Killed the Radio Star” is telling. The song’s narrative, about innovation displacing older forms of media, remains the story of MTV itself. MTV didn’t just broadcast music videos; it embodied a shift in how people engage with music as a multisensory, visual, and social experience.

The song’s symbolic role at both MTV’s inception and sign-off offers a poignant bookend: a reminder that media landscapes evolve, often in ways that creators and audiences could hardly predict.

A Cultural Footprint That Endures

As MTV’s music video channels sign off forever, the network’s legacy lives on. It reshaped the music business, redefined television programming, and helped forge the visual vernacular of contemporary pop culture. Its final act—playing the same iconic music video that introduced the network in 1981—celebrates a remarkable 44-year journey.

In closing with “Video Killed the Radio Star,” MTV did not signal an end to music videos or visual creativity; rather, it acknowledged that the battleground for such creativity has moved. Music videos now thrive on digital platforms, created by artists and audiences alike. Yet the memory of MTV’s rise, and its graceful farewell, reminds us of a time when a single song could announce not just a broadcast, but a cultural revolution.

New Music Isn’t Dead, You Just Stayed Home

January 2, 2026 your tuesday afternoon alternative Live Live Live, Live Shows art, Audience, Concerts, Culture, Dayton Music Scene, Do it, Experience, Go To Concerts, Go To Shows, Interviews, Lester Bangs, Local Bands, Local Shows, music, Music Experience, Music Scenes, New Music, reviews, rock, Rock and Roll, Rock Music, Scenes, Shows, writing

They keep saying it like it’s a diagnosis, like a doctor lowering his voice: There’s no good new music anymore. As if the patient is culture itself, lying flatlined under a white sheet, while the rest of us are supposed to nod solemnly and accept that the last real song was written sometime around when they were sixteen and emotionally combustible. This is nonsense, of course, the laziest kind of nonsense, the kind that requires no listening, no leaving the house, no risk, no sweat, no awkward eye contact in a half-lit room where the band is setting up next to a stack of amps that smell like beer, ozone, and promise.

New music is not dead. It’s just not coming to you. It’s not ringing your doorbell or algorithmically tucking itself into your ears while you scroll. It’s happening out there, in rooms that require pants and presence and a willingness to be changed, even slightly. And that’s the real problem: new music demands participation. It demands that you show up.

The great (boy, would he hate that sentiment) rock critic, Lester Bangs, understood this instinctively. He knew that music wasn’t an artifact to be archived, but a live wire, something that crackles when bodies gather, and sound hits air, and something unpredictable happens. The excitement of new music isn’t about novelty for novelty’s sake; it’s about the shock of recognition when you hear something you didn’t know you needed until it’s already inside your head, rearranging the furniture.

Going out to see local music—real local music, not brand-approved “scenes” packaged for export—is a civic act. It’s how communities remember they’re alive. You walk into a bar, a VFW hall, a coffee shop after hours, a basement with questionable wiring, and suddenly you’re part of a temporary republic founded on volume and intent. You’re standing next to people who live where you live, who work the jobs you know, who are writing songs not because it will scale, but because it has to come out. That matters. That changes things.

The need for new music isn’t abstract. It’s psychic. It’s the need to hear someone else articulate the same confusion, joy, dread, or stubborn hope you’re carrying around without a language. No documentation, just a real human need. When people say nothing is exciting being made anymore, what they’re really saying is that they’ve stopped being curious about other people’s interior lives. They want the old songs because the old songs already agree with them. New music argues back, it’s the packaging/re-packaging of human feelings in new bottles.

And that argument is healthy. It keeps culture from calcifying into a museum gift shop stocked with endlessly remastered memories. Live local music reminds us that art is a process, not a product. Bands miss notes. Lyrics change. Drummers (guitarists, bass players, etc.) quit. Someone forgets the bridge and laughs. These imperfections are not flaws; they’re evidence of life. They’re proof that the thing you’re witnessing hasn’t been fully decided yet.

The positive consequences ripple outward. You support a venue, which supports staff, which keeps a place open where people can gather without a screen between them. You give musicians a reason to keep writing, to keep rehearsing, to keep believing that the hours spent hauling gear and arguing about tempos aren’t insane. You create informal networks—musicians meet other musicians, shows lead to collaborations, friendships form, ideas cross-pollinate. This is how scenes happen, not because someone declares one into existence, but because enough people decide that showing up matters.

Local music also recalibrates your sense of scale. Not everything needs to be monumental to be meaningful. A great song played for forty people can hit harder than a festival set swallowed by branding and distance. There’s an intimacy in local shows that can’t be replicated: eye contact with the singer, the thump of the kick drum in your sternum, the shared glance when a chorus lands just right. You don’t leave as a consumer; you leave as a witness to something that you cannot quite describe.

And let’s be honest about the frustration. The claim that nothing compelling is being released now is often a cover for disengagement. It’s easier to blame the times than to admit you’ve stopped listening actively. The world didn’t run out of ideas; you ran out of patience. Meanwhile, musicians are still out here folding genres into new shapes, writing songs about now—about precarity, community, grief, humor, survival—with tools and influences that didn’t exist twenty years ago.

If you want excitement, you have to seek it out. You have to court it. You have to risk boredom, risk disappointment, risk being wrong. That’s the deal. New music doesn’t owe you greatness on demand; it asks for your attention in exchange for the possibility of revelation.

So go out. Stand in the back or press up front. Clap awkwardly. Buy the record/CD/download/tape. Talk to the band. Argue with your friends about what you heard. This is how culture stays porous and human. This is how a town sounds like itself instead of a rerun.

The future of music isn’t missing—it’s tuning up, waiting for you to get off the couch and walk through the door.

1World is Coming! A Your Tuesday Afternoon Alternative Spectacular!

April 21, 2014April 21, 2014 your tuesday afternoon alternative Radio Show 1World, Al Holbrook, ArtStreet, ArtWorks, Culture, Event, Jayne Sachs, Live Music, Motel Beds, Oh Condor, Orange Willard, University of Dayton

In the family of great shows, this one will be amazing. Fresh off the heels of an amazing Record Store Day and right before our pal and all around amazing dude Andy Smith stops in to take over Your Tuesday Afternoon Alternative! We have a preview of the 1World Celebration at ArtStreet this Friday!

Interviews, special guests, music from The Motel Beds, Jayne Sachs, Al Holbrook, Oh Condor, and Orange Willard and of course, some special new music that was hand selected by Mrs Dr. J just for you!

Join us as we gear up for the community building through music event of the season!

Did we mention we have free music to give away too? Tuesday will be terrific! Join us from 3-6pm on WUDR! You can listen on 99.5 and 98.1 fm or via the UD Mobile App or at wudr.udayton.edu!