Trevor Horn

On December 31, 2025, a landmark moment in music and television history quietly unfolded: MTV’s dedicated 24-hour music video channels ended their broadcast run by playing the very same music video they debuted with 44 years earlier—The Buggles’ “Video Killed the Radio Star.”

This poetic symmetry, beginning and ending with the same song, is more than a nostalgic shrug. It reflects the arc of MTV’s influence on music, media, and popular culture, while offering a symbolic close to the era of television as a primary gateway for music discovery, as I discussed yesterday.

A Revolution Begins: MTV’s 1981 Launch

When MTV (Music Television) went on the air at 12:01 a.m. on August 1, 1981, its format was radical: a channel devoted exclusively to music videos playing around the clock. The first video ever broadcast was “Video Killed the Radio Star” by the British new wave band The Buggles.

The choice was as fitting as it was prophetic. Released in 1979 under Island Records, the song was itself a commentary on technological change in media—the rise of recorded music, video and digital production threatening the primacy of radio. Written by Trevor Horn, Geoff Downes and Bruce Woolley, and propelled by its synth-pop sound, it topped charts in many countries and became synonymous with the dawn of a new musical era.

For MTV, the video was more than a catchy tune—it was an emblem. By placing a visual experience at the forefront of music consumption, MTV helped redefine how generations discovered artists, songs and styles.

MTV’s Golden Age: Cultural Force and Industry Shaper

Throughout the 1980s and early 1990s, MTV’s influence spread far beyond the small number of U.S. homes that could first receive its signal. Shows like Headbangers Ball, Yo! MTV Raps and 120 Minutes brought genres from indie to heavy metal to hip-hop into living rooms worldwide. Music videos became central to an artist’s identity and success.

The phrase “I want my MTV,” popularized in early marketing campaigns, became shorthand for youthful aspiration and cultural currency. The network propelled personalities such as Daisy Fuentes, Andy Dick and Kenneth “Babyface” Edmonds into stardom, and helped launch the careers of artists from Madonna to Nirvana.

MTV did more than broadcast music; it shaped how music was made. Record labels invested heavily in video production, and artists began approaching videos as art and narrative: from Michael Jackson’s cinematic Thriller to Peter Gabriel’s innovative visuals. These were not mere promotional tools—they were cultural events.

Shifting Tastes and the Digital Era

But the very forces that made MTV as indispensable in the 1980s, technology and shifting media consumption, also contributed to its decline as a music video destination. As cable expanded and then fragmented into dozens of channels, MTV began incorporating non-music programming like The Real World, Jersey Shore, and Ridiculousness as ratings drivers.

By the early 2000s, the rotation of music videos on MTV substantially diminished in the United States. Viewers found new ways to access music videos online through platforms like YouTube, Vevo, and later social media apps, eroding the unique value proposition that MTV once held.

MTV’s decision to shift toward reality and entertainment formats, while commercially sensible, signaled a transformation of its brand identity. Instead of music television, it became a hub for youth-oriented pop culture broadly defined.

2025: The Last Music Videos Go Dark

The decision in 2025 to discontinue MTV’s 24-hour music video channels (including MTV Music, MTV 80s, MTV 90s, and MTV Live) marks the end of an era. While the core MTV channel remains on the air in some regions, focusing on reality programming, the dedicated music video channels that once defined the brand’s global footprint went dark as of December 31, 2025.

In the U.K., Ireland, France, Germany, Poland, Australia and Brazil, MTV’s music video stations signed off in a series of final broadcasts that referenced the channel’s own history. Most poignantly, MTV Music’s final transmission featured “Video Killed the Radio Star”—the very track that launched MTV in 1981.

This choice was deeply symbolic. It acknowledged MTV’s roots while also recognizing a cultural moment in which traditional broadcast television has largely ceded music video discovery to the internet and mobile platforms. The channels’ sign-off was not a quiet disappearance into obscurity but a deliberate nod to the entire arc—from analogue radio and early cable to the digital screens of today.

Why This Matters Beyond Nostalgia

MTV’s lifecycle mirrors broader shifts in media: from centralized broadcasting to decentralized, on-demand digital networks. In its heyday, MTV was both a curator and creator of popular culture; it influenced fashion, language, and musical trends globally. The end of its music video channels underscores how much control over media audiences and creators now wield through algorithms and digital distribution.

Yet, the enduring relevance of “Video Killed the Radio Star” is telling. The song’s narrative, about innovation displacing older forms of media, remains the story of MTV itself. MTV didn’t just broadcast music videos; it embodied a shift in how people engage with music as a multisensory, visual, and social experience.

The song’s symbolic role at both MTV’s inception and sign-off offers a poignant bookend: a reminder that media landscapes evolve, often in ways that creators and audiences could hardly predict.

A Cultural Footprint That Endures

As MTV’s music video channels sign off forever, the network’s legacy lives on. It reshaped the music business, redefined television programming, and helped forge the visual vernacular of contemporary pop culture. Its final act—playing the same iconic music video that introduced the network in 1981—celebrates a remarkable 44-year journey.

In closing with “Video Killed the Radio Star,” MTV did not signal an end to music videos or visual creativity; rather, it acknowledged that the battleground for such creativity has moved. Music videos now thrive on digital platforms, created by artists and audiences alike. Yet the memory of MTV’s rise, and its graceful farewell, reminds us of a time when a single song could announce not just a broadcast, but a cultural revolution.

In popular music, certain songs become more than there frames of sound to become cultural phenomena. Band Aid’s “Do They Know It’s Christmas?” is undeniably one such song. Released in 1984, this track emerged as a powerful anthem of compassion and a call to action, rallying the global community to address the famine crisis in Ethiopia. On Christmas Day, 2023, we explore the genesis of the collaboration, consider it’s impact, and ponder the enduring legacy of “Do They Know It’s Christmas?” as a positive example by some in the music industry for reach for an opportunity to create music in order to inspire social change.

The catalyst for the creation of Band Aid and its subsequent anthem was the devastating famine that swept across Ethiopia in the early 1980s. Witnessing the horrifying images of starvation and suffering on their television screens, Bob Geldof, lead singer of The Boomtown Rats, and Midge Ure, Ultravox’s frontman, felt compelled to channel their concern, grief, and empathy into action. The result was the formation of Band Aid, a collective of some of the most prominent British and Irish musicians of the time.

“Do They Know It’s Christmas?” penned by Geldof and Ure in a whirlwind of creativity. The songwriting process was fueled by a desire to craft a poignant yet accessible message that would resonate with listeners and inspire them to contribute to the relief efforts. The lyrics, though simplistic in structure, carried a profound emotional weight, urging people to reflect on their own fortunes and consider the less fortunate, particularly those directly affected by the Ethiopian famine.

The recording of “Do They Know It’s Christmas?” was a momentous event that brought together an unprecedented gathering of popular musicians. On November 25, 1984, a constellation of pop stars, including all of the members of Duran Duran, Bono of U2, Boy George of Culture Club, Phil Collins of Genesis, George Michael of Wham!, Bananarama, and Sting of The Police, members of Status Quo, Spandau Ballet, Kool and the Gang, Heaven 17, among others, converged at SARM West Studios in London to contribute their vocals to the charity single. The collaborative effort resulted in a rich tapestry of voices, each lending its unique timbre to the song’s emotional resonance.

Produced by Trevor Horn, the musical arrangement seamlessly blended pop and rock elements, providing a catchy and uplifting backdrop to the poignant lyrics. The opening piano riff, the iconic chorus, and the heartfelt solos all contributed to the song’s timeless quality. Moreover, the collective nature of the project reinforced the idea that music could be a powerful force for unity and positive change.

Released on December 3, 1984, “Do They Know It’s Christmas?” achieved immediate success, soaring to the top of the charts in multiple countries. Beyond its commercial success, the song became a symbol of solidarity and compassion, raising awareness about the Ethiopian famine and inspiring a global movement for charitable giving. The song sold over two million copies around the globe and raised more than $24 million dollars.

The accompanying music video, featuring clips of the recording sessions and footage from Ethiopia, served as a visual reinforcement of the song’s message. Viewers were confronted with the stark reality of the famine, prompting a visceral emotional response that transcended geographical boundaries. The visual impact of the music video further fueled the charitable momentum, prompting viewers to take action and contribute to the cause.

One of the key aspects of “Do They Know It’s Christmas?” was its explicit call to action. The song urged listeners to “Feed the World” and implored them to recognize the shared responsibility of the global community in addressing issues of poverty and famine. This call to action resonated with millions, fostering a sense of collective responsibility and encouraging individuals to make a tangible difference through charitable donations.

While “Do They Know It’s Christmas?” remains a revered song for many people, it has not been immune to criticism. Some have argued that the song perpetuates a Eurocentric and paternalistic perspective, portraying Africa as a monolithic entity in need of Western saviors. The line “Well tonight thank God it’s them instead of you” has been particularly scrutinized for its potentially insensitive implications. Some critics have noted that the “over the top” approach in the music leaves little sonic space for introspection and reflection. The bombastic arrangement, capitalistic enterprise and self-righteous nature of the effort have also drawn criticism.

In response to these critiques, it is essential to acknowledge the historical context in which the song was created. Band Aid’s intention was not to perpetuate stereotypes or reinforce a colonialist mindset but rather to urgently address a humanitarian crisis using music to convey the need for action. Nevertheless, the criticisms underscore the complexities inherent in using music as a tool for social change and the importance of approaching such endeavors with sensitivity and cultural awareness.

Despite the criticisms, the positive impact of “Do They Know It’s Christmas?” cannot be understated. The song’s success catalyzed the Live Aid concerts in 1985, which raised substantial funds for famine relief in Ethiopia. The ripple effect of Band Aid’s initiative also inspired subsequent charity singles, such as USA for Africa’s “We Are the World.” These collective efforts demonstrated the potential of the music industry to mobilize significant resources for humanitarian causes, leaving an indelible mark on the intersection of music and social responsibility. Band Aid and Live Aid combined raised about $150 million dollars for the famine relief effort in Ethiopia.

Band Aid II was formed in the 1989 to re-record the song. Band Aid II’s version of “Do They Know It’s Christmas?” was produced by the legendary songwriting and production team Stock, Aitken and Waterman and took the song in a different direction. The follow-up was released on December 11, 1989, it topped the UK Christmas charts for 3 weeks. The line-up featured some of the biggest British stars of the late ’80s. In 2014, Band Aid 30, Bob Geldof and Midge Ure relaunched the project with music artists in an effort to draw attention to the Ebola crisis in Western Africa.

Despite the criticisms that have been leveled against the song, “Do They Know It’s Christmas?” by Band Aid stands as an example of the transformative power of music in addressing pressing global issues. Born out of a genuine desire to make a difference, the song became a rallying cry for compassion, unity, and social responsibility. Its impact affected the charts, influencing a generation of musicians and listeners to recognize the potential of their art to effect positive change.

While acknowledging the song’s imperfections and criticisms of it, we believe it is crucial to view “Do They Know It’s Christmas?” within the historical context and empathy of its creation. The song’s enduring legacy lies not only in its music but also in its ability to galvanize people to contribute to the greater good. As we reflect on the song’s influence over the decades, it serves as a reminder that music has the power not only to entertain but also to inspire, challenge, and, ultimately, change the world.