There is something wonderfully disorienting about “What In The Hell.” The New Old-Fashioned has always occupied that sweet spot where power pop, garage rock, country, and indie sensibilities collide, and this latest single turns the amps up while keeping the hooks firmly intact. It’s a song that feels both urgent and effortlessly catchy, asking a question that sounds increasingly relevant in 2026: What in the hell is going on?

The band’s trademark vocal interplay gives the track its personality. Tom Blackbern, Kent Montgomery, Matt Oliver, and David Payne sound less like a traditional lead singer with backing vocals and more like four friends shouting observations from different corners of the same room. The result is energetic, lived-in, and refreshingly authentic.

Musically, the song leans into crunchy guitars, a relentlessly driving rhythm section, and melodic choruses that refuse to leave your head. David Payne’s engineering at Reel Love Recording Co. captures the band’s live chemistry, while Tim Pritchard’s mix and mastering at Great Horned Audio gives every instrument room to breathe without sanding away the grit that makes the performance so engaging. Great Horned Audio and Reel Love Recording both deserve a mention as fantastic contributors to the Dayton music scene. They provide essential recording, mixing, and mastering studios for the local indie and alternative music scene, acting as a key hub for bands and artists on Magnaphone Records. Spaces that allow artists to be themselves are invaluable in contemporary music.

The music video, directed, filmed, and animated through inventive stop-motion by writer, musician, and artist Brandon Berry (The Paint Splats), perfectly complements the song’s restless energy. Rather than simply documenting a performance, Berry creates a visual world that mirrors the track’s quirky humor and anxious momentum. The stop-motion aesthetic gives everything a handmade, tactile quality that fits the band’s DIY spirit, making every frame feel like a labor of love.

Taken together, “What In The Hell” is another reminder of why Dayton’s music scene continues to produce artists with a distinctive voice. The New Old-Fashioned doesn’t chase trends—they make guitar-driven rock with a nod to country music that feels timeless while still speaking directly to the confusion and absurdity of the present moment. It’s smart, spirited, and impossible not to enjoy.