This concept video for ‘Sweet Smell of Success’ from German musician Molly Nilsson‘s latest album ‘Extreme‘ just out on January 15, 2022 is our latest video of the day. The melancholy of this song is built around powerful guitars and a swirling mix that continues the evolution of sound away from the neo-synth of her previous music. The song holds a heavy ‘almost’ shoegaze feel. Combining elements of pop, indie, shoegaze and synth, Nilsson sings about a begrudging optimism delivered in her impassive vocals that deliver emotion without having direct statements about love, shame or anger. The chorus will become stuck in your head for days. Check out her other music on bandcamp.