MTV pulling the plug on music video play feels less like a funeral and more like the end of a long, weird afterparty where the jukebox kept looping the same hits. This moment begs reflection, not because something pure just died, but because the illusion finally did. Music never belonged to the screen—it belonged to the noise, the sweat, the argument, the room. With the videos gone, maybe we’re forced back to the dangerous idea that songs have to stand on their own again. But that also means considering what we gained, what we lost, maybe what we never truly possessed.
For many Americans, like me, who came of age in the early 1980s, MTV was not something that simply arrived in their lives—it was something they discovered. That discovery often depended on geography, access to cable television, and a move away from home. For students who grew up in small towns, MTV could feel less like a TV channel and more like a portal to an entirely different cultural universe.
I graduated from high school in 1983 from a small town in West Central Minnesota, a place where musical discovery still relied heavily on local radio stations, record stores, and whatever happened to make its way into the school gym at dances. Cable television was limited, and MTV—still new, still experimental—was not part of everyday life. Music existed primarily as sound, not spectacle.
For me, that changed in college.
Encountering MTV for the first time was a sensory shock. Here was a channel that played nothing but music—all night, uninterrupted, from artists I had barely heard of to songs that sounded like they came from the future. I remember staying up all night watching it, unable to turn it off, as if sleep had suddenly become optional. Each video flowed into the next, creating a kind of visual mixtape that felt both intimate and overwhelming. It felt so cool.
What made MTV so powerful in that moment was not just the music, but the sense of connection. For students arriving on campus from rural or small-town America, MTV offered a crash course in youth culture, fashion, politics, and identity. British new wave bands, ska-influenced neo-soul, the sly, stylish new romantics, and later West Coast hip-hop artists and glam-metal performers all shared the same screen, collapsing distance and difference in ways that radio never could. You didn’t just hear the music—you saw how artists dressed, moved, and imagined themselves. The possibilities for musical identity felt endless, a perspective that now feels far too ‘pie in the sky Pollyannaesque’ optimism.
Those late-night viewing sessions were also communal. Dorm rooms became gathering spaces where people argued over favorite videos, discovered new bands together, and learned the visual language of a generation. MTV didn’t just reflect youth culture—it actively taught it, especially to those of us encountering it for the first time after leaving home.
Looking back, it is striking how formative those nights were. MTV functioned as an informal education in popular culture, one that filled gaps left by geography and access. For students from places like small-town Minnesota, it was a reminder that culture was bigger, louder, and more visually expressive than anything we had previously experienced.
That sense of discovery—of staying up all night because you couldn’t stop watching—is difficult to replicate in today’s algorithm-driven media environment. But for a generation that found MTV in college, those nights remain a vivid memory of what it felt like to stumble into a shared cultural moment and realize that the world was far larger than you had imagined.
your tuesday afternoon alternative 