On December 31, 2025, a landmark moment in music and television history quietly unfolded: MTV’s dedicated 24-hour music video channels ended their broadcast run by playing the very same music video they debuted with 44 years earlier—The Buggles’ “Video Killed the Radio Star.”  

This poetic symmetry, beginning and ending with the same song, is more than a nostalgic shrug. It reflects the arc of MTV’s influence on music, media, and popular culture, while offering a symbolic close to the era of television as a primary gateway for music discovery, as I discussed yesterday.

A Revolution Begins: MTV’s 1981 Launch

When MTV (Music Television) went on the air at 12:01 a.m. on August 1, 1981, its format was radical: a channel devoted exclusively to music videos playing around the clock. The first video ever broadcast was “Video Killed the Radio Star” by the British new wave band The Buggles.  

The choice was as fitting as it was prophetic. Released in 1979 under Island Records, the song was itself a commentary on technological change in media—the rise of recorded music, video and digital production threatening the primacy of radio. Written by Trevor Horn, Geoff Downes and Bruce Woolley, and propelled by its synth-pop sound, it topped charts in many countries and became synonymous with the dawn of a new musical era.  

For MTV, the video was more than a catchy tune—it was an emblem. By placing a visual experience at the forefront of music consumption, MTV helped redefine how generations discovered artists, songs and styles.

MTV’s Golden Age: Cultural Force and Industry Shaper

Throughout the 1980s and early 1990s, MTV’s influence spread far beyond the small number of U.S. homes that could first receive its signal. Shows like Headbangers Ball, Yo! MTV Raps and 120 Minutes brought genres from indie to heavy metal to hip-hop into living rooms worldwide. Music videos became central to an artist’s identity and success.

The phrase “I want my MTV,” popularized in early marketing campaigns, became shorthand for youthful aspiration and cultural currency. The network propelled personalities such as Daisy Fuentes, Andy Dick and Kenneth “Babyface” Edmonds into stardom, and helped launch the careers of artists from Madonna to Nirvana.  

MTV did more than broadcast music; it shaped how music was made. Record labels invested heavily in video production, and artists began approaching videos as art and narrative: from Michael Jackson’s cinematic Thriller to Peter Gabriel’s innovative visuals. These were not mere promotional tools—they were cultural events.

Shifting Tastes and the Digital Era

But the very forces that made MTV as indispensable in the 1980s, technology and shifting media consumption, also contributed to its decline as a music video destination. As cable expanded and then fragmented into dozens of channels, MTV began incorporating non-music programming like The Real World, Jersey Shore, and Ridiculousness as ratings drivers.

By the early 2000s, the rotation of music videos on MTV substantially diminished in the United States. Viewers found new ways to access music videos online through platforms like YouTube, Vevo, and later social media apps, eroding the unique value proposition that MTV once held.  

MTV’s decision to shift toward reality and entertainment formats, while commercially sensible, signaled a transformation of its brand identity. Instead of music television, it became a hub for youth-oriented pop culture broadly defined.

2025: The Last Music Videos Go Dark

The decision in 2025 to discontinue MTV’s 24-hour music video channels (including MTV Music, MTV 80s, MTV 90s, and MTV Live) marks the end of an era. While the core MTV channel remains on the air in some regions, focusing on reality programming, the dedicated music video channels that once defined the brand’s global footprint went dark as of December 31, 2025.  

In the U.K., Ireland, France, Germany, Poland, Australia and Brazil, MTV’s music video stations signed off in a series of final broadcasts that referenced the channel’s own history. Most poignantly, MTV Music’s final transmission featured “Video Killed the Radio Star”—the very track that launched MTV in 1981.  

This choice was deeply symbolic. It acknowledged MTV’s roots while also recognizing a cultural moment in which traditional broadcast television has largely ceded music video discovery to the internet and mobile platforms. The channels’ sign-off was not a quiet disappearance into obscurity but a deliberate nod to the entire arc—from analogue radio and early cable to the digital screens of today.

Why This Matters Beyond Nostalgia

MTV’s lifecycle mirrors broader shifts in media: from centralized broadcasting to decentralized, on-demand digital networks. In its heyday, MTV was both a curator and creator of popular culture; it influenced fashion, language, and musical trends globally. The end of its music video channels underscores how much control over media audiences and creators now wield through algorithms and digital distribution.

Yet, the enduring relevance of “Video Killed the Radio Star” is telling. The song’s narrative, about innovation displacing older forms of media, remains the story of MTV itself. MTV didn’t just broadcast music videos; it embodied a shift in how people engage with music as a multisensory, visual, and social experience.

The song’s symbolic role at both MTV’s inception and sign-off offers a poignant bookend: a reminder that media landscapes evolve, often in ways that creators and audiences could hardly predict.

A Cultural Footprint That Endures

As MTV’s music video channels sign off forever, the network’s legacy lives on. It reshaped the music business, redefined television programming, and helped forge the visual vernacular of contemporary pop culture. Its final act—playing the same iconic music video that introduced the network in 1981—celebrates a remarkable 44-year journey.

In closing with “Video Killed the Radio Star,” MTV did not signal an end to music videos or visual creativity; rather, it acknowledged that the battleground for such creativity has moved. Music videos now thrive on digital platforms, created by artists and audiences alike. Yet the memory of MTV’s rise, and its graceful farewell, reminds us of a time when a single song could announce not just a broadcast, but a cultural revolution.