Doing local indie radio for 20 years is a labor of love, a commitment to the community, and a constant source of joy. At least, it sure has been for us at YTAA! Indie radio is a unique space where personality and passion shine through, where the constraints of commercial programming give way to creativity, spontaneity, and local voices. For two decades, the joy has been in connecting people through sound, amplifying voices that would otherwise go unheard, and showcasing music, stories, and topics that truly reflect the heart of music in times of darkness and light.

One of the most rewarding aspects of this journey has been building connections with listeners. Over the years, these listeners become more than just people tuning in—they become a family. Calls, emails, tweets, comments, posts, and even the occasional letter remind us that the work is meaningful and that there’s an audience who feels seen, heard, and represented by what’s being aired. In a world where media often feels homogenized and so darn artificial, we would like to believe that indie radio creates an unbreakable bond with its listeners by staying local, rooted, and real.

Another source of joy for us here at YTAA is discovering and promoting new, underrepresented music. The indie scene is full of gems that don’t always make it to mainstream playlists (for shame!), and introducing these sounds to an eager audience is incredibly fulfilling, heck – you might say it is the thing that keeps us coming back for more. The excitement of finding a new track or local artist and knowing that it will resonate with someone out there makes the work feel fresh, even after so many years.

The joy of indie radio also lies in the freedom to take risks, to be unconventional, and to experiment. Unlike larger stations tied to strict playlists or advertising pressures, an indie station, like WUDR, has the freedom to talk about niche issues, dive into deep conversations, and let shows develop organically. After 20 years, it’s clear that indie radio is more than just broadcasting; it’s about fostering a shared experience, celebrating local culture, and continuing a legacy of creativity and authenticity.